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Content Plus is a fictitious production company that creates YouTube content featuring influencers who perform viral trends like unboxing, reviews, tutorials, and reaction videos. The videos seem "on-brand" at first, but eventually depart from their expected format. 

 

Despite their clickbait titles, the Content Plus videos fail to deliver what their headlines promise, and deprive the audience of instant gratification. Content Plus replicates viral content to illuminate the confusion between corporatism and authenticity in online media. 

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2018-2020

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Starring Julia Franklin, Mae Bartek, Emily Sweet, Jordee Kopanski, Savannah Wong, Christopher J. Leary, and Claire Seeman

Cinematography by Victor Ingles and Nicola Newton